Jakarta, June 3, 2024 – Bank Saqu, a digital banking service from PT Bank Jasa Jakarta, has achieved a significant milestone by surpassing 1 million customers within 6 months of its launch in November 2023. This achievement confirms the effectiveness of Bank Saqu's innovative products and services that target Indonesian solopreneurs.
Leo Koesmanto, President Director of PT Bank Jasa Jakarta, said "We express our gratitude to our loyal users. Reaching 1 million customers within a short period is a testament of how our innovative products and services truly meet the needs of solopreneurs and the wider community. Bank Saqu will continue to be a financial partner for solopreneurs, not only through financial services but also by providing literacy and other support to enhance their productivity and skills."
"Currently, the adoption of automatic saving habits has tripled, measured from when the number of customers was 500,000 to reaching 1 million. This increase happened because of the innovative features of Tabungmatic and Saku Booster, which help people save diligently," Leo added.
Bank Saqu recognizes Indonesia's rapidly growing digital landscape, fuelled by high internet usage among tech-savvy youth, as highlighted in a 2023 Google, Temasek, and Bain & Company study. With the digital economy projected to reach US$330 billion by 2030, Indonesia is poised to lead ASEAN in this sector. However, Bank Indonesia data reveals that 48% of Indonesians remain unbanked.
Bank Saqu aims to bridge this gap by accelerating digital transformation and offering a seamless, efficient, and enjoyable banking experience through innovative products such as Saku, Busposito, Tabungmatic, and Saku Booster.
In less than a year, Bank Saqu's success is a testament to its unwavering commitment to innovation and customer-centric service. The bank's rapid growth aligns with the rising trend of consumers embracing digital banking for its cost-effective transactions, integration with other platforms, and robust security. Bank Saqu customers are satisfied, and they want to recommend Bank Saqu to others. Customers tend to use Bank Saqu not only because of cost effectiveness but also because of recommendations from other parties. The easy and fast registration process also influences customer satisfaction with Bank Saqu.
"This milestone validates our customer-focused approach, combined with innovative, user-friendly financial solutions, as the key to success in the digital banking era. We remain committed to enhancing our services and expanding our reach to empower more solopreneurs and MSMEs across Indonesia," Leo added.
Moreover, in celebration of reaching 1 million customers, Bank Saqu won customers with prizes of 50 Honda Scoopy motorbikes. By saving automatically from rounding up transactions via Tabungmatic, the first innovative feature in Indonesia introduced by Bank Saqu last November 2023, customers can win a total of 50 Honda Scoopy motorbikes through three stages of drawing. The second stage of the prize draw for 20 motorbikes was held recently.
Developed in just six months, the Bank Saqu application far exceeds industry standards for development time, highlighting the company's dedication to providing efficient and responsive services.
Currently, over 43% of Bank Saqu's customers are between 20-30 years old, primarily residing in the Greater Jakarta area, Bandung, and Surabaya. The bank targets young solopreneurs, including small business owners, freelancers, and employees with side hustles – a demographic actively seeking financial tools to grow their businesses and achieve their goals.