Jakarta, September 27, 2024 – Bank Saqu, the digital banking service by PT Bank Jasa Jakarta from Astra Financial and WeLab, is proud to announce its participation as the Official Banking Partner at IDEAFEST 2024. Bank Saqu’s presence at Indonesia’s largest creative festival reinforces its commitment to empowering the solopreneur and digital entrepreneur community in the country.
The festival, themed "i", took place from September 27-29, 2024, at the Jakarta Convention Center (JCC). It served as a platform for creative industry players to share, discuss, and collaborate, with the aim of driving the growth of Indonesia’s creative economy. One of Bank Saqu's key contributions was through an IdeaTalks session titled "Skill Up, Scale Up: The Digital Solopreneur". This session featured Leo Koesmanto, President Director of PT Bank Jasa Jakarta, and Tirta Prayudha, CEO & Co-Founder of Big Alpha. Both leaders shared in-depth insights on how solopreneurs can improve their skills and grow their businesses in the ever-evolving digital age.
Leo Koesmanto emphasized the vital role of solopreneurs in shaping Indonesia’s economic landscape. "At Bank Saqu, we strongly believe that solopreneurs are the main drivers of Indonesia’s future economy," he stated. "With their increasingly significant contribution to Indonesia’s Gross Domestic Product (GDP), we are committed to not only providing suitable financial products but also to offering holistic support through collaboration platforms and skills development."
The trend of solopreneurs as drivers of the digital economy has emerged as digital platforms have empowered Indonesians to turn their hobbies and skills into businesses, such as becoming YouTubers and digital content creators. "Even in the next 5-10 years, the solopreneur phenomenon will continue to grow rapidly," said Leo.
In this session, Bank Saqu highlighted the importance of skills enhancement and business scaling for solopreneurs to face challenges in the digital era. This participation reinforces Bank Saqu's strategic role as #TemanSeperjuangan, always supporting solopreneurs on their journey toward financial success and self-development.
Collaboration and Community: The Key to Solopreneur Success
Bank Saqu views collaboration and community as crucial elements in solopreneur success. Through strong networks, solopreneurs can expand their markets, exchange ideas, and drive innovation. The 2023 Solopreneur Study conducted by Segara Institute predicts that one in three Indonesians will be solopreneurs by 2030, contributing 36% to the GDP.
However, many solopreneurs lack the understanding and ability to leverage collaboration effectively. To address this, Bank Saqu has launched Solopreneur Academy, a flagship program designed to equip solopreneurs with the resources and guidance they need. The academy offers mentoring sessions, workshops, and practical learning opportunities, along with educational resources to enhance financial literacy.
"Solopreneur Academy is our way of being a catalyst for growth. We're committed to providing holistic support, both financial and non-financial, to help solopreneurs reach their full potential,” explained Leo.
Tirta Prayudha, Co-Founder & CEO of Big Alpha, added "Executing business idea into reality is often the hardest part. Learning from others, networking, and exchanging ideas is invaluable for solopreneurs. This fosters personal and professional growth, ultimately leading to business success."
SEMASAQU's Presence at IDEAFEST 2024
SEMASAQU, a creative market for solopreneurs, is also present at IDEAFEST 2024. A collaborative program with SEMASA, an experienced event curator with a track record of curating events since 2017, SEMASAQU provides a platform for local businesses to showcase and sell their creative products. Just like last year’s SEMASAQU, this year the market also features solopreneurs from the Bank Saqu Solopreneur Academy, further amplifying opportunities for growth, collaboration, and networking.
By participating in IDEAFEST 2024, Bank Saqu strengthens its position as a partner that not only provides financial solutions but also supports the digital entrepreneurship ecosystem in Indonesia.