Jakarta, August 19, 2024 - In celebration of Indonesia’s Saving Day on August 20, Bank Saqu, a digital banking service from PT Bank Jasa Jakarta owned by Astra Financial and WeLab, continues to promote a saving culture among Indonesian citizens. As a commitment to nurturing a new generation of savers and fostering a strong savings habit, Bank Saqu has launched a remake of the song “Menabung” composed by Titiek Puspa. Originally sung by the talented childhood singers Geofanny and Saskia. With a more cheerful arrangement, the song is also sung by the talented young singer, Jaz.
This inspiring melody will be available on Bank Saqu’s YouTube channel starting August 20, 2024. This song invites millions of Indonesians to reignite their saving habits in a more enjoyable way.
Marcella Pravinata, Head of Go to Market, Bank Saqu by PT Bank Jasa Jakarta, emphasizes the importance of saving as a foundation for achieving financial well-being. “We believe that saving is the first step towards long-term financial stability and security. Through the remake of the “Menabung” song, we aim to revive the spirit of saving that was once so strong among 90s generation of children. This song is not only a nostalgic reminder but also a means to instill the habit of saving from an early age. We want to make saving not only beneficial but also enjoyable, so that the current generation can enjoy the long-term benefits of saving habits started at a young age.”
Bank Saqu recognizes the challenges people face with saving, as highlighted by Bank Indonesia’s data showing a drop in the savings-to-income ratio from 15.7% in October 2023 to 15.4% in November 2023, compared to pre-pandemic levels. To address this issue, Bank Saqu’s remake of the song "Menabung" aims to make saving more enjoyable, inspire regular saving habits, and highlight the future benefits of saving, with the hope of boosting savings behavior among Indonesians.
The growing popularity of QRIS as a transaction method has opened opportunities for Bank Saqu to innovate and assist the public in cultivating saving habits. Through the Tabungmatic feature in Bank Saqu, the first automatic saving feature in Indonesia, customers can save more automatically, conveniently, and profitably manage their finances. With Tabungmatic, the change from every transaction made using QRIS in Bank Saqu apps will be automatically saved in Saku Booster with an incentive of 10% interest per year, subject to terms and conditions.
Since its launch, the adoption rate of Tabungmatic has reached 7.2% of Bank Saqu’s total customers, and Tabungmatic has contributed 60-80% of Saku Booster transactions. Additionally, customers who have adopted Tabungmatic have experienced a 4.2x growth rate in their CASA (Current Account Savings Account) balance compared to a 3.3x growth rate for thos who have not adopted since January 2024. This indicates that Bank Saqu’s Tabungmatic feature has been effective in encouraging customers to engage in active transactions while simultaneously saving automatically. Even more, most of the Tabungmatic users belong to Generation Z.
Talkshow Bringing Back the Saving Habit in Indonesia
At the launch of Bank Saqu’s new “Menabung” song, the original singer, Geofanny, and Saskia expressed their enthusiasm about collaborating with Bank Saqu. They shared that they were excited to be part of an inspiring program aimed at encouraging Indonesian citizens to save through a reimagined version of the popular children’s song.
Geofanny shared, “Reviving the song ‘Menabung’ which has been a part of many people’s childhood, is an extraordinary and meaningful experience. This song is not merely nostalgic, but also a means to remind people of the importance of saving. Through this version initiated by Bank Saqu, we hope to inspire today’s kids to start their saving habits. Hopefully, this song can serve as a reminder and motivation for young people to manage their finances wisely from a young age.”
Saskia added, “Back when we sang ‘Menabung’, we used to save our coins in little piggy banks. Things are very different now! With today’s technology, saving is becoming easier. Banks like Bank Saqu even have features that automatically save money for you. So, there’s no reason not to start saving now. It’s easier than ever to cultivate a good saving habit.”
Novita Angie, a parents influencer, also shared her experiences in managing finances and the importance of saving for the future. She said, “Saving is like investing in yourself, but it can be hard to stick with it. That’s why I greatly appreciate Tabungmatic from Bank Saqu, which makes the saving process much easier and automatic. With the addition of the new ‘Menabung’ song, I hope more people will start saving and find it a fun habit fun habit to adopt.”
The remake of the “Menabung” song is Bank Saqu’s commitment to reviving the spirit of saving that has been familiar to the ears of the 90s generation for decades. Saving should not only be a beneficial activity but also an enjoyable one so that the current generation can enjoy its long-term benefits. Watch the remake of the “Menabung” song officially on Bank Saqu’s official blog and don’t forget to activate Tabungmatic so that Bank Saqu can continue to be your #TemanSeperjuangan to achieve your future.