Jakarta, October 4, 2024 - Bank Saqu, the digital banking service of PT Bank Jasa Jakarta, owned by Astra Financial and WeLab, proudly announces its participation as the official banking partner of Synchronize Festival 2024, taking place from October 4-6, 2024, at Gambir Expo Kemayoran, Jakarta. This participation reinforces Bank Saqu's commitment to meeting the needs of the productive and creative younger generation. Collaborating with one of the largest music festivals in Indonesia provides Bank Saqu with the opportunity to create unforgettable experiences for visitors of all ages, blending entertainment with financial literacy education.
At Synchronize Festival 2024, Bank Saqu has one main booth, and four satellite booths located in the Dynamic Stage area.
Willy Apriando, Head of Marketing & Branding at PT Bank Jasa Jakarta, stated, "As a financial partner (#TemanSeperjuangan), Bank Saqu aims to provide meaningful entertainment for the productive generation. With a variety of exciting offers at the Bank Saqu booth, we want to demonstrate that saving and transacting can be part of a fun and impactful lifestyle."
Bank Saqu activities at Synchronize Festival 2024
To engage with attendees, Bank Saqu offers exclusive benefits at its main booth. A VIP Lounge, with limited capacity, is available for visitors who participate in Busposito with a minimum deposit of IDR 150,000. In this lounge, visitors can comfortably enjoy the concert while indulging in complimentary food and drinks. Additionally, various interactive activities such as Silent Disco and Karaoke Booth will be available for all attendees, including Bank Saqu customers. The event's excitement is further enhanced by performances from renowned artists such as Om Leo Berkaraoke, Led by Gilang, Diskopantera, Aries Noah, Kuburan Band, Onadio Leonardo, and "Bruno Mars."
Audience members can also enjoy a special Cooler Box, where refreshing drinks are available for just IDR 1,000. Furthermore, attendees can receive cashback of up to 50% at participating merchants when paying via Bank Saqu's QRIS. Bank Saqu also offers enticing prizes, including tumblers, phone straps, portable fans, and cinema tickets at XXI, which can be obtained by using Bank Saqu's QRIS and topping up a minimum of IDR 100,000 in Saku Utama.
Nostalgia with the Remake of ”Menabung”
In support of enhancing visitor experiences and promoting the importance of saving, Bank Saqu will feature the legendary 90s song "Menabung," originally by Titiek Puspa, with a new arrangement launched in late August 2024. The song will be performed again by Geofanny and Saskia, the young singers who originally performed it.
This performance brings a nostalgic atmosphere, inviting visitors to celebrate the musical journey of Indonesian children from the 1990s to the 2000s. During the rendition of "Menabung," dozens of colorful Bank Saqu balloons will be released, further brightening the mood for the audience. Willy added, "By presenting the song 'Menabung,' Bank Saqu aims to emphasize the importance of saving and connect different generations to inspire early saving habits. The Bank Saqu version of 'Menabung' symbolizes our effort to encourage saving habits among young people, who are the primary audience at Synchronize Festival.
"At Bank Saqu, we believe that music and financial literacy can go hand in hand. Through our participation in Synchronize Festival, we hope this moment encourages the younger generation to recognize the importance of good financial management and inspires the community to adopt positive saving habits in their daily lives," explained by Willy.
With Bank Saqu's flagship feature, Tabungmatic—Indonesia's first automatic saving feature—customers can effortlessly shop while saving using Bank Saqu's QRIS. Each transaction will be converted into savings stored in Saku Booster, with an incentive of 10% per annum, subject to terms and conditions.
Currently, Bank Saqu has over one million customers, with 43% aged between 20 and 30 years. Through its digital banking services, Bank Saqu, owned by Astra Financial and WeLab, offers innovative products such as Saku, Tabungmatic, Saku Booster, and Busposito, tailored to meet the financial needs of the productive generation. Bank Saqu targets the youth, especially solopreneurs in Indonesia, including small business owners, freelancers, and employees with side jobs