Jakarta, January 25, 2025 – Following the success of the Menabung campaign and the remake of the legendary song Menabung by Titiek Puspa in 2024, which inspired Indonesians to embrace the act of saving money more easily and enjoyably, Bank Saqu, the digital banking service by PT Bank Jasa Jakarta, owned by Astra Financial and WeLab, is taking further movement with Menabung Road to School. This initiative officially kicked off with Bank Saqu’s participation as the official banking partner for Happinest Fest, a family festival by STEM & Play, an organization dedicated to developing Science, Technology, Engineering, and Mathematics (STEM) based education.
Willy Apriando, Head of Marketing & Branding, PT Bank Jasa Jakarta, stated, “Happinest Fest is a strategic initiative by Bank Saqu to introduce the Menabung Road to School campaign. Through this program, we aim to help the younger generation gain a deeper understanding of the value of saving and cultivate healthy financial habits from an early age."
Happinest Fest became an important moment for connecting the value of financial literacy with STEM Education, which aims to develop critical thinking, innovation, and problem-solving skills from an early age. The collaboration between Bank Saqu and STEM & Play in this program is also considered as the first step in preparing the younger generation to be well-prepared in facing many challenges, including in education and financial management.
The Happinest Fest is held at The Brickhall, Fatmawati City Center, Jakarta, from January 25 to 26, 2025. This family festival featured various activities for kids, such as dance classes and competitions, storytelling sessions, lego workshops, yoga, and zumba. It also concluded with a singing competition of Bank Saqu's remake song, Menabung. The competition was judged by Saskia and Geofanny, the original singers of both the remake and the original version. Visitors who attended the class and competition at Happinest Fest had a higher chance of receiving a cashback of up to Rp.100,000 for class packages with up to 50% for single classes using a Bank Saqu account with the referral code HAPFESTBSQ. For more information, contact the hotline at 08119106605 or email info@stemandplay.id.
"For me, the song 'Menabung' was more than just a nostalgic tune, it also carried an important message for the younger generation, I'm truly honored to be part of the next movement of this 'Menabung' campaign initiated by Bank Saqu, as it serves as a creative way to remind people of the importance of saving and how easy it can be," said Geofanny, the original singer of Menabung.
As a continuation of its kick-off at Happinest Fest, Menabung Road to School will visit various schools across the Jabodetabek area. This program is designed to create an engaging and unforgettable experience of learning financial literacy through interactive storytelling sessions, Q&A segments, and competitions specifically tailored for children.
"Menabung Road to School" was created to educate students on saving and wise financial management. We also aim to inspire the culture of saving from an early age through raising more awareness among students, schools, and communities," Willy added.
Saskia, the original singer of Menabung also said, "I am happy to witness how Bank Saqu is taking real steps through Menabung Road to School. This is not only about financial education but also about building healthy habits that will have a huge impact on the future of our younger generation."
Bank Saqu believes that saving habits should be nurtured by young people to build a strong foundation for a better financial future. Through this campaign, Bank Saqu encourages the younger generation to be financially smart while offering Tabungmatic, Indonesia's first automatic saving feature. With this innovative feature, spare change from every transaction that used QRIS from Bank Saqu's app is automatically saved into the Saku Booster pocket, with interest of up to 10% per year (T&C applied). With Tabungmatic, this feature makes saving seamless and consistent, while also helping the students and parents develop healthy financial habits together.